Behind the scenes: My Thinking That Drove Results
Backend Developers
UX UI Design
Frontend Developers
Marketing
Hey,
I’m here
My role
In designing and building solution
Drive the scrap collection app UX UI Design which streamlines scrap selling and buying from concept to launch
Key Responsibilities: I handled
Executing design strategies to guide product development.
Conducting user and competitors research and collaborated with teams to address user needs with innovative features.
Creating wireframes and prototypes for quick validation, ensuring a user-friendly experience
The Team
I collaborated with to design and build solution
Backend Developers
Frontend Developers
Marketer
Design Process
Solution space
Unique value proposition
Features prioritization
Define Goals
Structures & Flows
Design phase
ReBranding
Paper wireframing
Design system
Hi fi wireframing
Prototyping & Testing
Feedback implementation
Execution Phase
Develop functionality
Integration (API’s)
System testing
Problem Space
Stakeholder interview
Market research
User Research
Competitors research
In Problem phase
I didn’t jump into Figma, I dive headfirst into the problem.
I spent weeks on Google Meet with the founders asking gazillion questions to better understand their vision and decode the root of the problem
I talked to users, digging into their stories to spot the friction points others miss.
I researched existing solutions, analyzed gaps, and hunted for patterns.
How I think to arrive at solutions
I don’t chase trends, I chase what works.
To me, design is intentional, every pixel serves a purpose, shaped by data, empathy, and business goals.
I think like a builder. Decisions must make sense to users, developers, and PMs alike.
I design with outcomes in mind, but at the core, everything I build should feel human.
Market Research Insights
Target users
Household
Primary
Restaurants
Secondary
Office
Tertiary
Key trends:
In market from competitors
Size based scrap weight entering option
Pickup tracking system
User Research Insights
60%
Don’t sell scrap
Painpoints
Labor-intensive processes are overwhelming.
Time-consuming tasks lead to frustration.
Unfamiliarity with online selling platforms creates barriers.
Lack of connections of buyers prevents from selling scrap
Difficulty in locating buyers prevents from selling scrap
Challenges in finding buyers quickly add to stress
40%
Sell scrap
20%
Sell to old buyer
10%
Sell to regular buyer
10%
Sell to near by buyer found on google near by
Painpoints
Time-consuming tasks lead to frustration.
Unfamiliarity with online selling platforms creates barriers.
Desire for the convenience of selling scrap anytime.
Unfamiliarity with online selling platforms creates barriers.
Seeking guidance on how to classify items as scrap.
Need for a quick and easy way to upload scrap details.
Time-consuming tasks lead to frustration.
Unfamiliarity with online selling platforms creates barriers.
Challenges in finding buyers quickly add to stress.
Seeking guidance on how to classify items as scrap.
Expects to getting paid on time and receiving a fair price.
Desire for the convenience of selling scrap anytime.
Concerns about whether sold scrap will be recycled properly.
Labor-intensive processes are overwhelming.
Time-consuming tasks lead to frustration.
Seeking guidance on how to classify items as scrap.
Expects to getting paid on time and receiving a fair price.
Need for a quick and easy way to upload scrap details.
Concerns about whether sold scrap will be recycled properly.
Trouble locating nearby buyers complicates the process.
Challenges in finding buyers quickly add to stress
Competitor research Insights
Incompletely met needs
Creating pickup request
Challenges include:
A modern and engaging design that feels intuitive
Quicker task completion times
Options for selling unlisted scrap
Essential information about buyers and pickup schedules
Convenient access for users to sell scrap at their preferred times.
Pickup tracking system
Easily view buyer locations both at a glance and on a map.
Unmet needs
Managing pickups
Easily view, monitor, and modify your pickups.
Tracking earnings
Gain insights to view, track, and monitor your earnings effectively.
Guide to verify items are scrap
An quick guide for users to effectively categorize their items as scrap.
Prioritization
Prioritizing the ideas gathered during team brainstorming sessions.
Value vs Effort
MoSCOW
Must have
Should have
Could have
Won’t have
Kano
Must have
Performance attributes
Delighters
Let’s Focus on
Streamlined Features after prioritization.
Book scrap pickup
Easy and quick
Find buyer
Quickly find with a verified buyer
Find a buyer in just 1 to 3 minutes
Get buyer who provide best price
Tracking pickup
Effortlessly track buyer locations in real-time using an interactive map
Tracking earnings
Monitor your earnings weekly and monthly
Iterations of User selling scrap flow
What Changed and Why It Mattered
Home
(First Version)
What didn't work
Problem:
❌ Users misunderstood it would open calendar to schedule pickup
❌ Created hesitation, users weren’t sure whether it will take them to create pickup request or am i confirming to schedule pickup
Home
(Final Version)
What worked
Solution:
✅ Provided clear action-oriented language aligned with user mental model.
✅ Removed ambiguity, helped users know they were about to start a new pickup request
Create Request
(First Version)
What didn't work
Problem:
❌ Scrap entry offered two options, but the first searching and selecting from search list was high interaction cost and less used.
❌ Users had to enter the exact weight, but most didn’t have weighing tools, leading to inaccurate data and conflicts during selling.
Create request
(Final Version)
What worked
✅ Switched to direct scrap type selection, reducing interaction cost and aligning with 80% user behavior.
✅ Introduced weight ranges, matching how users perceive weight visually or by feel.
Pickup tracking
(First Version)
What didn't work
❌ Provided generic status updates (order placed, pickup initiated) that didn’t help users track vendor in real-time.
❌ Missed building trust — no info on vendor credibility, arrival time, or visual tracking like a map.
❌ No clear answers to: “Can I trust the weight?”, “When exactly will the vendor arrive?”, or “What happens next?”
Pickup Tracking
(Final Version)
What worked
✅ Introduced live tracking on map + visual timer (e.g., “30 mins away”) to reduce uncertainty and improve readiness.
✅ Added vendor trust signals: verified badge, vendor bio, on-time pickup, fair pricing ratings.
✅ Gave users direct access to edit pickup details and introduced a clear CTA (“Verify Scrap”) that activates when vendor arrives.
Get in touch